Two prizes for LAM advertising
“Do you want to go far? Then you’d better fly.” You will all remember this advertising campaign, launched with the 30% reduction in domestic and regional tariffs to celebrate the 30th anniversary of LAM.
The creativity and art of knowing how to communicate have taken us a long way, since this advertising campaign was awarded a prize at the Fifth Maputo international Advertising Festival.
The campaign was awarded the Silver Shell in the billboard category (best poster) and the bronze shell in the print category (best image).
The campaign spot, outdoor panels and posters, signed by the agency GOLO, communicate the ease and advantages of going further by flying, above all with the offer made by LAM, rewarding its “Client Friends” for the loyalty shown over the 30 years of the company’s existence.
Maputo, 29th of May 2010