LAM and stewart partner together on behalf of culture and tourism
LAM-Linhas Aéreas de Moçambique and Mozambican composer and performer Stewart Sukuma recently signed a Memorandum of Understanding in Maputo aimed at formalizing and consolidating the existing relationship between the company and the artist whose image is in line with the carrier’s positioning.
As a valued and long-time partner of LAM, the musician will play a vital role in enhancing the flag carrier’s customer experience in implementing its strategic vision to serve its customers even better.
On the occasion, the Director-General of LAM, João Carlos Pó Jorge, explained that the agreement, among other aspects, will allow a series of concerts to be held in the cities of Pemba, province of Cabo Delgado (already carried out), Beira, province of So fala, Tete, in the province of the same name, Quelimane, in Zambézia, and Maputo, as part of the celebrations of the 40th anniversary of Stewart’s career. “We have been following his career and we know he is a great artist. Now, he wanted to show his art and culture to the whole country, starting with Pemba. LAM was prepared to provide him with fast, safe and comfortable transport,” he said.
With this gesture, as mentioned by Pó Jorge, the company also intends to reaffirm its support for national culture.
For Stewart Sukuma, the agreement represents the consolidation of a relationship he has had with LAM for the past 30 years. “I think it is a very beautiful way for us to fulfill a common dream together, which is to encourage people to discover the country, through LAM, and also to take culture to various corners of the country,” he said.
In a different angle, the artist considered that traveling by plane is fast and safe, being particularly convenient when it comes to tours as they are quite tiresome. “I am grateful and I am convinced that this partnership will bear the desired results. It is an agreement based on the win-win principle, where LAM provides airline tickets and the artist his image,” concluded Stewart Sukuma, who recently released his debut book in poetry, entitled “The Tailor and the Art of Sewing Love”.
Maputo, March 2023