Message of the Chief Executive Officer
Dear Client and Friend,
As we move forward into 2014, we continue to consolidate LAM’s business based on a five year strategic plan, from 2014 to 2018, guided in four pillars, the 4Cs, being Credibility, Convenience, Comfort and Choice. These key principles underpin our objectives of sustained growth, recapitalisation, increased profits, developing human capital, and defining a new organisational business model as a whole.
Based on Credibility pillar, which requires safe, consistent and sustainable operation, we have renewed our commitment to continuous improvement of quality standards and operational safety having recently, in October 2013, passed IATA’s Operational Safety Audit (IOSA) which is the internationally benchmarked gold standard measure of airline safety. The African Union, in its 2012 Abuja Declaration on Aviation Safety, adopted IOSA as the best measure of safety for member states.
In order to meet the strategic objectives mentioned above, we continue to expand our fleet having, in mid-November 2013 ordered three new aircraft in mid-November 2013 and these are the new generation Boeing 737. The contract has already been signed with the manufacturer, and the aircrafts are to be delivered in 2015, 2016 and 2017 respectively one at a year.
These new fleet acquisitions bring human capital needs and, the training of 15 pilots mentioned in the previous edition is part of the growth and expansion plan, by providing professionals who will subsequently be skilled in this type of aircraft.
As part of this training program, we are counting on our partnerships with the manufacturers, Boeing, Embraer, Bombardier, and Flight Safety, as well as with other airlines in the region which made available their training facilities.
Identical procedure will be followed with regard to the training of maintenance technicians, cabin crew and other aviation specialist areas, seeking to achieve the highest standards of professionalism when performing our duties.
We invite you to make your suggestions by filling out the forms which are distributed on board our aircraft, and we thank you for your confidence in continuing to fly on LAM.
Have a good trip!
Marlene Mendes Manave
Chief Executive Officer